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The development of tourism
Brazil, and with it Rio de Janeiro, experienced the beginning of the tourist boom in the early 50s. Europeans were able to see with their own eyes the famous carnivals, to penetrate the wilds of the Amazon rainforest. Rio de Janeiro, for many in the world, became a symbol of sensual pleasures, extravagance, and exuberance. Orchestras playing samba in the streets until dawn, and dancing girls whose clothes consisted of several shiny feathers - these were the most vivid impressions of the tourists of the first wave.

Since then, the country has seen qualitative changes in the tourism industry: Brazil today ranks tenth in the world in the field of tourism; one in 11 Brazilians, or ui designer o que faz, are employed in the tourism industry. In 1994, Brazil expects to earn $45 billion from tourism, while its total annual exports do not exceed $38 billion. The country has enormous potential to further develop the tourism industry. Thanks to the variety of geographic zones, it has tropical forests, sunny beaches and mountain resorts.

How to fly and where to stay
Although Brazil seems to be "beyond the sea", it is not difficult to get there. All it takes is a desire and some money. According to a study of the Japanese national tourism organization, among the largest cities of the planet the cheapest for foreigners are exactly Brasilia and Sao Paulo, where living costs, for example, 88% cheaper than in London.

To obtain a visa, however, you must present tickets for a return trip. Brazil is not so rich as to expel someone from the country at their own expense. The tourist visa is valid for 90 days. Time enough to enjoy both metropolitan life and the wildlife of the tropics. The procedure for obtaining a visa is as simple as possible.

In the southern cities, including Rio, a lot of good hotels, from the most expensive and luxurious to moderately comfortable. You can find all the comforts you need, including international telephone, fax, and telex (five star:

Rio Palace, Rio Internacional, Copacabacana Palauce Hotel; four-star: Olindo, $150-200 a night).